達子 森田
Morita Tatsuko New Year Couplets Design

Morita Tatsuko New Year Couplets Design

Graphic Design & Illustration & Icon Design

I aimed to transform traditional spring couplets into an everyday decor item that would remain visually appealing on a wall even after the New Year. Thus, I designed wordless couplets, conveying meaning solely through imagery, creating a quiet and elegant aesthetic. Three auspicious themes were created: 'Smooth Advancement' (平步青雲) for career success, 'Blooming Prosperity' (花開富貴) for an abundant life, and 'Everlasting Brightness' (日月長明) for health and longevity. Crafted using Japanese Takeo Satogami paper, the designs feature three distinct vermilion hues, paired with gold, pink, and white foils. Debossing and die-cut techniques were applied to create a departure from traditional spring couplets.

Morita Tatsuko New Year Couplets Design
Morita Tatsuko New Year Couplets Design
Morita Tatsuko New Year Couplets Design
Morita Tatsuko New Year Couplets Design
Morita Tatsuko New Year Couplets Design
Morita Tatsuko New Year Couplets Design
Morita Tatsuko New Year Couplets Design
Morita Tatsuko New Year Couplets Design
Morita Tatsuko New Year Couplets Design
Morita Tatsuko New Year Couplets Design

Let's Posting them on the wall ! 實際使用於居家&店家空間: (誠摯感謝各位親朋好友提供照片與我分享,愛你們。)

Morita Tatsuko New Year Couplets Design
Morita Tatsuko New Year Couplets Design
Morita Tatsuko New Year Couplets Design
Morita Tatsuko New Year Couplets Design
Morita Tatsuko New Year Couplets Design

Production Process : 謝謝各位師傅的協助, 以及印研所兩位印務 ---- 張祐誠 & 夏子鈞。

Morita Tatsuko New Year Couplets Design

謝謝蒐藏這份春聯的每個你, 除了新年快樂,更希望您日日快樂, 人生難免低潮,就讓它靜靜陪伴你,度過每個都不會重複的日子。

Morita Tatsuko New Year Couplets Design