Soupy Daisy - Branding & Packaging Design

Soupy Daisy is a Chiayi macaron and coffee brand. Built around a duck mascot, this identity system combines a clean contemporary character with classical Eastern references, extending across packaging and everyday brand applications. Soupy Daisy is a macaron & coffee specialty brand, named after the owner's nickname. The logo features a duck, symbolizing the owner's wish for customers to find relaxation in busy lives through the duck's carefree spirit. The design showcases a modern, clean style that blends Western influence with classical Eastern charm, allowing for a broad brand identity. This mirrors their macarons, which often depart from traditional French recipes to create unique, locally cherished flavors. Versatile arrangements of small brand graphic elements enrich visual applications, adding a lively touch and presenting a sophisticated yet playful aesthetic. Learn More about Soupy Daisy: https://www.instagram.com/soupydaisy_/ All photos taken by me & Soupy Daisy. Thanks for Watching!

Learn More about Soupy Daisy : https://www.instagram.com/soupydaisy_/ All Photo taken by me & Soupy Daisy